POWER TECHS.R.L. · Milano

Performance marketing

Google · Meta
TikTok · Bigo

We grow our own products, and we can grow yours.

POWER TECH began as a digital marketing company, and marketing is still the engine of everything we build. We run our own user acquisition across Google Ads, Meta (Facebook and Instagram), TikTok and Bigo, with in-house tools that manage many campaigns and many traffic sources at once.

Our goal is never the cheapest install. It is the highest revenue per user (ARPU) at a cost that makes sense. The same method that grows ReelTale, Sweepa and Learnlet is available to partners as a high-value marketing service.

Four platforms, one plan.

Each platform has its own audience and its own creative language. We plan them together, so budget moves to wherever the next paying user is cheapest to reach.

Google Ads

Intent-driven acquisition across Search, YouTube and app campaigns, with value-based bidding fed by real revenue data.

  • Search
  • YouTube
  • App campaigns
  • Performance Max
  • Display

Meta Ads

Facebook and Instagram at scale: broad audiences, Reels and Stories creative, and conversion events that report revenue, not just installs.

  • Facebook
  • Instagram
  • Reels
  • Advantage+
  • Conversions API

TikTok Ads

Short-form, native-feeling creative for entertainment and utility products, tested fast and scaled when the numbers hold.

  • In-feed
  • Spark Ads
  • App campaigns
  • Creative testing

Bigo Ads

Reach in the Bigo ecosystem across Bigo Live, Likee and imo, strong for entertainment audiences in fast-growing markets.

  • Bigo Live
  • Likee
  • imo
  • App install

Tools built for many campaigns and many sources.

  • One console for every campaignCampaigns on Google, Meta, TikTok and Bigo are launched, watched and adjusted from one place, instead of four separate ad managers.
  • Every source tracked the same wayServer-to-server postbacks, measurement-partner integrations and strict naming rules, so each install and each euro is tied to its source, campaign and creative.
  • Budget rules that work at nightAutomated pacing, caps and stop-loss rules move money toward what is earning and away from what is not.
  • Creative testing at volumeNew concepts, hooks and formats rotate in structured tests, and winners are rolled out across sources.
  • Revenue reporting by cohortARPU and lifetime value by day 1, 7 and 30, broken down by source, campaign, country and creative.
  • Traffic quality filtersAnomaly checks on click patterns and conversions keep invalid traffic out of the numbers and out of the budget.

The ARPU loop.

Five stations, run again and again. Each lap teaches the next one who to buy, what to show and how to earn more from every user, fairly.

  1. Acquire

    Buy the users most likely to pay or engage, not the cheapest clicks. Bids follow predicted value.

  2. Activate

    Onboarding that delivers the first win within minutes: the first episode, the first clean, the first lesson.

  3. Monetize

    Test paywall timing, plans, trials and prices, and blend subscriptions with ads so every user is worth something.

  4. Retain

    Reminders, new content and renewal flows that keep people subscribed because they want to be.

  5. Measure

    Cohort ARPU and LTV by source flow back into bidding and budgets, and the loop starts again, sharper.

Measure feeds the next Acquire.

Marketing services for partners.

For app publishers, content owners and brands that want growth measured in revenue. We work as an extension of your team.

Talk to our marketing team

  • Multi-platform campaign management

    We plan, launch and optimise your campaigns on Google Ads, Meta, TikTok and Bigo, reporting on revenue rather than vanity metrics.

  • ARPU and monetization consulting

    Paywall placement, plan structure, pricing tests and ad-mix strategy for subscription and ad-funded apps.

  • Performance creative

    Short-form video and static concepts designed to be tested: hooks, trailers for series, before-and-after demos for utilities.

  • Tracking and analytics setup

    Event design, postbacks, measurement-partner setup and cohort dashboards, so your decisions rest on data you can trust.

Bring us your product. We’ll bring the users.

Tell us about your app, portal or campaign goals and we will come back with a plan.

Contact us